At LRW we treat qualitative research as an integral part of the strategic learning process—utilizing qualitative research methods to provide insight, interpretative nuance and rich sensory detail into the motivations and reactions of your targets.

Whether you want to broaden your understanding of customers, generate new hypotheses or explore positioning and creative concepts, LRW has unparalleled capabilities to serve you.

As an industry leader in qualitative research, we have conducted nearly 30,000 focus groups, one-on-one interviews, anthropological in-home studies and other types of non-traditional qualitative research.

Our high-quality approach is a product of:

• Great research design (utilizing our proprietary analytic process modified for the qualitative environment)

• Recruiting the right participants

• Team of in-house moderators trained on insightful exploration and marketing strategy, not just group facilitation

At LRW our innovative and proprietary research techniques, depth of experience and relentless focus on quality control enable us to translate qualitative findings into breakthrough ideas and solid recommendations for building your business.

	Pre-Group Techniques: Homework, Diaries, Inventories, Pre-Questionnaire, Photojournals, Word Bubbles
	In-Group Techniques: Collages, Personification, Laddering, Perceptual Mapping, Fashion Profiles, Sentence Completion, Word Association, Photo Sort, Storytelling, Metaphor Analogy, Projective Questioning, Visualization, Shopping Simulation, Creation Exercises, Challenge Exercises
	Post-Group Techniques: Blogging, Post-Interview, Post-Group Chat Room, Post-Questionnaire