Sometimes the business issue requires us to utilize creative ways to get at the hearts and minds of consumers, to understand what drives their attitudes and purchasing behaviors.

For these situations LRW may recommend a variety of innovative qualitative research techniques that can provide informative results possibly untapped by more traditional methods.

These techniques can be employed for a deeper understanding of consumer behavior and motivation, and are especially appropriate to determine how people shop, how a product or brand fits into their lives and who influences the purchase decision.

Anthropological participant observation and highly dynamic non-traditional focus group techniques help get past barriers of social desirability and create a relaxed environment, providing insights into consumer attitude and usage patterns.

Utilizing these and other non-traditional techniques can bring about honest responses and reactions from consumers about a product, brand or in-store shopping experience from a wide range of participants, giving you just the insight you need to succeed.

	Anthropological/ethnographic studies allow us to "live" with the consumer
	Challenge excercises create spirited, fun, and revealing debates among brand loyalists
	In-store groups capture reactions to real in-store environments
	"Van groups" bring participants together for a day, reacting as they go store-to-store
	Online depth "conversations" offer frank discussions about your product