Most people think that Actionability is applied at the end of the research process, but it actually starts right at the beginning with the Immersion process.

Immersion is a collaborative and inclusive process that better defines the problem and gathers consensus amongst all project stakeholders—research client, client management and LRW—to ensure focus, collaboration and actionability.

The three steps to a successful Immersion are:

• Knowledge Workout Sessions: Where we together review existing data

• Stakeholder Interviews: Ensure consesus as to the strategic objective of the study

• Hypotheses Generation: Fostering agreed to success criteria prior to the study results that is updated and shared throughout the study via a "Project Touchstone" deck

Successful Immersions engage key stakeholders in an intimate learning of the organization and its objectives. It fosters both buy-in and ownership of the research process up front so that the results may be acted upon at study completion.