 Global branch office networks may deliver questionable answers.
When your research supplier claims to have an International branch office around here somewhere--what does that really mean for you?
The Great Wall cost a lot of money and resources to build and maintain, but unfortunately, never worked. Branch office networks are similar--they are too inflexible and don't provide sufficient control, because no one is firmly in charge of your outcome--or empowered to change processes to address your needs.
We have the "freedom of choice" to pick the best in-country partner for each project. Because we have multiple partners in most every location, we can select the partners that are best qualified for your particular project. Not the partner who we could buy for the best financial deal. We custom-build an international "dream team" just for you. No branch office structure means no forced fits.
This means that each partner must compete for our business--proving they offer the right skills for your project. We don’t automatically send our work to any one partner. We are their client--not a captive branch office peer.
Our system is so much more efficient and effective, that even many of the big branch office networks end up turning studies over to us to get them done.
The result is dramatically better service, greater control and more reliable results. To insure valid data, we typically travel to brief, monitor and manage data collection in person--sending the people who know your business out to oversee your study.
We don't manage multi-country studies remotely by email--we’re an integral part of the process. Our truly international and multi-cultural team speaks roughly 20 languages, and represents nearly as many nationalities.
While you may never really be sure what a branch office network delivers, your LRW team delivers valid answers--we know because we've been in charge of your study, every step of the way. It's the only way to ensure the quality of the data we collect, which is the single most important challenge in global research. |
