In order to ensure that research moves beyond data to Actionability, we offer the expertise of our Consultants to the Team (CTT). Our CTTs are senior level, highly experienced marketing, research, and business consultants, available to provide technical advice, research design, strategic application and deep vertical industry experience in many areas.

CTTs get to the heart of the issue and provide their greatest value in:

• Contributing senior-level, industry-specific wisdom and management expertise for complex client issues--often helping clients more clearly define the problems and questions at hand, leading to more highly effective research projects.

• Bringing strategic planning abilities and marketing experience, facilitating and leading Actionability Workshops®, and teaching a myriad of other skills to help our clients understand how best to socialize and apply the learnings from research projects throughout their organizations.

• Devoting intensive time and energy to the client organization on an ongoing, one-on-one basis--CTTs can "live" in the client organization for days, possibly weeks at a time.

• Ensuring that studies--particularly strategic studies and tracking studies--deliver business impact.